Q.
First came the telegenic majesty of the Olympics. Let’s jog by the Louvre. Let’s volley on a makeshift beach by the Eiffel Tower. Let’s straddle impeccably groomed horses over jumps at the Palace of Versailles.

(⛔️ Let us all, however, keep our swim trunks hidden until we are well out of the city.)

Then comes Emily in Paris, Season 4 – now being ravenously consumed in living rooms near you. Our slightly less-outrageously dressed heroine is making her way from Place de l’Estrapade to Sacré-Coeur, Pont Neuf, the Baccarat Museum, and Claude Monet’s stunning house and gardens in Giverny.

Surely all of this Parisian prettiness will inflame interest in journeys to The City of Light. To what degree do shows and movies inspire us to visit their locales?

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A.

30% of travellers say that their vacation plans are influenced by TV shows and movies. So finds a 2023 Expedia poll of 2o,ooo respondents from 14 countries.

Is Emily really luring people to Paris? Well, Expedia reports that after each new season of the Lily Collins-led show, search interest in Paris shoots up 200%.

Which shows does Expedia think will lure people to which cities over the course of 2024?

Set-Jetting Forecast For 2024
i.    Emily in Paris. France
ii.   The White Lotus. Thailand
iii.  Wednesday. Romania
iv.   Gladiator 2. Malta
v.    Bridgerton + The Crown. England
vi.   Squid Game. South Korea
vii.  Bad Monkey. Florida Keys
viii. Faraway Downs + Furious. Australia
ix.   Argylle + My Big Fat Greek Wedding 3. Greece
x.    Outlander. Scottish Highlands

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Here’s a look at Claude Monet’s gorgeous house and gardens in Giverny, a region of Normandy. This was the private sanctuary of the renowned French impressionist painter from 1883 to 1926. Revived in the late 1970’s, Monet’s hideaway is ~80 km from Paris.

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www.justcurious.ca

Header Photo: Getty Images