Canada’s Sports Fans
Q.
Anyone who hears the full-throttle neighbourhood cheers after a big Canadian hockey win knows that at least one sport captures our hearts. What does sports fandom look like across Canada?
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A.
The Strategic Counsel reported out on their March 2025 sports survey. Their research results were based on in-depth interviews with 3,240 Canadians across the country, in English and in French. What did they find?
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To the question: ‘Are you a sports fan’:
i. Yes, I’m a sports fan – 77%
ib. Of that group, 29% consider themselves ‘big sports fans’
ii. I’m not a sports fan – 23%
Most Popular Sports League for Canadians
i. National Hockey League – 58%
ii. National Football League – 37%
iii. Major League Baseball – 34%
iv. Canadian Football League – 32%
v. National Basketball Association – 29%
vi. Formula One – 24%
vii. Professional Tennis – 20%
viii. PGA Tour
viii. Major League Soccer
ix. Professional Women’s Hockey League
x. Ultimate Fighting Championship
Your Favourite Athlete
i. 🏒 Connor McDavid
ii. 🏒 Sidney Crosby
iii. ⚽️ Cristiano Ronaldo
iv. ⚽️ Lionel Messi
v. 🏒 Auston Matthews
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Header Art: Nick Fancher