People +

Canada’s Sports Fans

Q.

Anyone who hears the full-throttle neighbourhood cheers after a big Canadian hockey win knows that at least one sport captures our hearts. What does sports fandom look like across Canada?

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A.

The Strategic Counsel reported out on their March 2025 sports survey. Their research results were based on in-depth interviews with 3,240 Canadians across the country, in English and in French. What did they find?

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To the question: ‘Are you a sports fan’:
i.   Yes, I’m a sports fan – 77%
ib. Of that group, 29% consider themselves ‘big sports fans’
ii.   I’m not a sports fan – 23%

 

Most Popular Sports League for Canadians
i.     National Hockey League – 58%
ii.    National Football League – 37%
iii.   Major League Baseball – 34%
iv.   Canadian Football League – 32%
v.    National Basketball Association – 29%
vi.   Formula One – 24%
vii.  Professional Tennis – 20%
viii. PGA Tour
viii. Major League Soccer
ix.   Professional Women’s Hockey League
x.    Ultimate Fighting Championship

 

Your Favourite Athlete
i.   🏒 Connor McDavid
ii.  🏒 Sidney Crosby
iii. ⚽️ Cristiano Ronaldo
iv. ⚽️  Lionel Messi
v.   🏒 Auston Matthews

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www.justcurious.ca

Header Art: Nick Fancher

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Elizabeth Newton

Elizabeth Newton