Q.
School was done for the day and we got to stop by the bakery on the way home? Score 🙌🏽

What would it be today: a whipped-cream stuffed chocolate eclair? A freshly glazed donut? A sparkly pink flower cupcake? And keep your eye out for the kindly, apron-wrapped baker who will sneak you a free chocolate chip cookie when the adults are paying.

What kind of baked goods got you most excited as a child? What are you most likely to buy now as an adult? Where does Canada spend the bulk of its bakery budget?

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A.

According to the Euromonitor International November 2025 ‘Baked Goods in Canada’ report, our winner by far is bread.

Canada. Sales by Baked Goods Category. 2025
i.    Bread 👑
ii.   Pastries
iii.  Cakes
iv.  Dessert Pies and Tarts
v.   Frozen Baked Goods
vi.  Dessert Mixes

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The report notes that flat breads are growing in popularity in Canada. Other trends include: premiumization, perceived freshness, and experiential flavours. And sparkly pink flower cupcakes?

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www.justcurious.ca

Header Photo: Natalie Behn