
Canada’s Sports Fans
Q. Anyone who hears the full-throttle neighbourhood cheers after a big Canadian hockey win knows that at least one sport captures our hearts. What does sports fandom look like across Canada? . A. The Strategic Counsel reported out on their March 2025 sports survey. Their research results were based on

Thunderstruck
Q. Composers and musicians can well imagine certain ways in which their new songs might be used: peak party, first day of summer, first dance at a wedding, last call at a dive bar. Few, however, could predict the weird and wonderful ways their more popular tracks might be used

Golden Is Golden
Q. We are spoilt for choice. With an endless stream of viewing options, some of us just freeze and revert to watching our favourite movies again and again. When in doubt, don’t? Which movies are garnering the most views? Which new movies capture our tilt-a-whirl attention spans from the start?

Get Hitched Without Me
Q. Ouch. They’ve ticked the ‘decline with regret’ box on your wedding invitation. But why? They’ve known about the date for months. They’ve asked you all sorts of questions about wedding day details. They’ve even shown you some of their after-party wardrobe options. Yet, now it’s a ‘no can do’

Friend Or Foe?
Q. True friends are gold: there with time, action, and a keen ear when the going is tough. There with deep-bellied cheers when the going is uncommonly good. Which qualities do people treasure most in their friends? . A. In 2022, researchers Apostolou and Vesta reported out on 3 studies

Taking It Slow
Q. You go, crown cheetah. Speedy silver to you, pronghorn antelope. But, when the days get hot, relatability points to those creatures who move the slowest. To whom shall we raise a UPF 50+ hat? . A. These somewhat moving beings have got going slow down to a science. Petbook

13 Canadian Food Inventions
Q. Happy Canada Day! For those who live in Canada: what will you be eating to celebrate? What are some foods that were ‘invented’ in Canada? . A. Since we’re writing from BC, we’ll start in the deep woods… If you are hiking in the forest and want to avoid

Happy Campers?
Q. Where are you on the camping to glamping to no doors/no windows/no thank you continuum? What is on the mind of would-be campers this summer? . A. With summer but inches away, ‘camping’ searches are spiking on Google. Some particularly hot topics: • Easy camping dinners • Foil dinners

For The Birds
Q. For those of us glued to our bird ID apps and binoculars, it feels rude to pick our favourite birds. But pick we shall. Do you have a bird that you are particularly excited to see? Which birds get the most people plaudits? . A. Let’s look to the

Breeches, Flannel + Ballet Flats
Q. Whose fashion style are people emulating these days? . A. Google Trends for May paints a rather unusual picture. The top trending sartorial searches? How to dress like: i. Kate Middleton Ii. A Parisian Iii. An Italian man iv. A 90s kid boy v. A hobbit . .